The parent company of RedPlum, Vlassis, bought the digital coupon-code giant, RetailMeNot. They have changed the name of the RedPlum Coupon Insert to RetailMeNot Everyday. Sunday 3/25/18 was the first day we saw the RetailMeNot Coupon Insert.

The good news is that the coupon insert is not going away entirely (if you receive it each week in your newspaper on Sunday or mailbox the following Tuesday or Wednesday), it is just getting a makeover with a new name and look.

It is the same coupon insert as before, just a new name.

RetailMeNot is one of the best-known coupon code websites, while RedPlum is not necessarily known by anyone outside of the coupon world.

So I would guess that this rebranding is a hope to leverage the better-known name of RetailMeNot and bringing the different savings platforms under one single banner.

In case you are still not getting your insert, check out this new link I found. You can request a RedPlum (now RetailMeNot) to be mailed directly to your home:

Fill out the form HERE to suggest they put RedPlum in YOUR area too!

I figure if we get enough people requesting an area, maybe they’ll hear us?! Heck, it can’t hurt, that’s for sure! 

I’m working to replace all the verbiage everywhere on my website to reflect the new name RetailMeNot. So the RP will now be RMN (that’s just so odd looking to me!).


YOUR TURN: Comment below with what you think of this marketing move! Do you think we’ll end up seeing manufacturer coupons INSIDE the RetailMeNot App?

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